Based in Phoenix, Arizona, Rainbow Studios develops thrilling and innovative off-road racing games for the latest console systems and PC platforms.
Rainbow Studios began as a computer graphics and animation house, but in 1996, Rainbow re-focused its creative energy and computer visuals expertise to develop video games. Soon thereafter, it created a massive hit with Motocross Madness which defined modern off road racing games with its large open worlds and innovative physics simulation.
Next was the console hit ATV Off Road Fury, which again pushed the boundaries of visuals, expansive worlds and even more refined physics models. Rainbow Studios continued to grow and develop other titles and was acquired in 2001 by THQ., and created another hit title: MX vs. ATV.
Over the next several years, Rainbow Studios produced numerous games in the MX vs. ATV series as well as blockbuster Disney-Pixar’s Cars, Splashdown and cult favorite Deadly Creatures and grew to a staff of 200 and was the largest game studio in the Southwest. Despite that success, parent company THQ ran into financial trouble, closing Rainbow Studios, and filing for bankruptcy.
In 2013, Nordic Games acquired Rainbow Studios as well as the rights to MX vs. ATV and set out to re-open the acclaimed studio in with as many of the original team members as possible to bring back MX vs. ATV to its fans. The re-established studio is now twenty strong and is as dedicated to making the finest, most innovative and entertaining off-road racing games possible.